Description
IBM Digital Analytics Lifecycle is the industry's first application geared to enable online marketers to track and understand how customers progress through long-term conversion lifecycles. A lifecycle is characterized by milestones ranging from first-time visitors to advanced customers who engage with your brand through repeat purchases, newsletter subscriptions, product reviews, following you on Facebook or Twitter, and more. Traditionally, many online marketers have based web analytics largely on single-session clickstream data, tying conversion to the customer's last marketing touchpoint. The issue is that most conversions occur only after multiple days and multiple site visits or other online interactions.