Description
As part of its continued expansion into the world of television, Sorenson Media today announced the launch of its new Spark suite of digitally-enabled TV and analytics products: Spark Enlight, Spark Enhance and Spark Engage. The Spark suite, which builds on Sorenson’s deep heritage in video encoding and streaming, heralds a dramatic expansion for the company into the world of digitally-enabled television. The introduction of the new Spark range of products is also accompanied by a refreshed corporate identity, including a new website, to further reflect the evolution of Sorenson Media and its increasing focus on assisting television broadcasters and advertisers to adapt and thrive in the digital age.Sorenson Media founder and chairman Jim Sorenson has built and led successful ventures in industries ranging from telecommunication services to real estate development, and has always played a major role at the company. “Sorenson Media has been a thought-leader and pioneer in the video industry for nearly twenty years, and we’ve remained a successful technology business for so long by anticipating major industry shifts and innovating to help our customers meet new market challenges,” said Jim Sorenson. “We believe that the convergence of digital and TV media presents our largest ever opportunity as a company, and with our Spark suite of products we believe we are ideally placed to play a leading role in this emerging and fast-growing industry.”As viewers and advertising dollars increasingly shift towards digital solutions, television broadcasters and advertisers are searching for ways to adapt to this new digital world. Sorenson Spark draws on the large and growing base of Internet-enabled televisions (also known as ‘Smart TVs’) to bring key digital capabilities such as targeting, personalization, interactivity and measurement to the scale and impact of broadcast television. Spark Enlight brings the power and immediacy of digital measurement to television, while Spark Enhance and Engage bring digital targeting, personalization and interactivity to television advertising and programming respectively.