Description
Adobe Auditude empowers media companies with powerful ad decisioning, seamless ad insertion, and comprehensive syndication capabilities that maximize the value of video wherever it's viewed. Adobe Auditude now offers turnkey integration with Adobe SiteCatalyst, a leading web analytics system, allowing for a holistic view across content and ad performance, wherever video is viewed. The integration between Auditude and SiteCatalyst provides a deeper understanding of content and ad performance to arrive at a single "engagement ROI" metric — data on how engagement translates directly to revenue — and allows for targeting of individual site visitors. Discovery and targeting mechanisms help ensure that video publishers serve relevant and meaningful ads at premium CPMs to high-value visitors. The integration offers automatic alignment and association of Auditude ad data with SiteCatalyst content data, without the need for custom integrations.