Description
IBM DemandTec Assortment Optimization is designed to help retailers determine which items should be stocked by cluster, store or planogram size. The determination is based on the customers who shop in each store, the competitive environment and a quantified understanding of whether each item in a category is merely duplicative or truly drives incremental sales by adding needed variety to the category. Assortment Optimization can help retailers improve variety in their assortments, rationalize SKU counts, localize product offerings and make strategic assortment decisions to increase loyalty.