Description
With IBM Interact, marketers can personalize, in real time, the experience of customers interacting with websites, call centers and other inbound marketing channels. The use of IBM Interact in combination with IBM Product Recommendations allows personalized offers to be delivered with product recommendations, increasing the relevance of the appeal of personalized messages delivered in real time. IBM Interact uses powerful, behavioral targeting analytics and marketer-defined business logic to deliver the optimal marketing message in each case