Description
The Oracle Data Cloud today launched “Validated Demographics,” age and gender targeting across an audience of over 200MM unique IDs with up to twice the precision of age and gender benchmarks, per the industry-wide campaign norms tracked by Nielsen’s Digital Ad Ratings and comScore’s Validated Campaign Essentials (vCE).[1]“Too many digital impressions are served to the wrong demographic target,” said Eric Roza, Senior Vice President of the Oracle Data Cloud. “Validated Demographics helps eliminate waste by applying advanced Data Science across a range of different data sources to provide age and gender data that’s up to twice as accurate at unprecedented scale on both desktop and mobile devices.”“When it comes to reaching the right audiences, balancing both scale and precision presents an ongoing challenge for advertisers and agencies,” said Mark Donovan, CMO of comScore. “Oracle’s Validated Demographics is a welcome addition to the marketer’s tool box that can enable smarter decision-making during the pre-bid process to drive improved campaign accuracy and ROI.”