Description
SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, has officially launched its i2i Customer Journey Workshop series, headlined by customer strategist, author and speaker Phil Winters. The workshop series follows SugarCRM’s recent announcement that unveiled a new vision that fuses Customer Journey Mapping with CRM, closing the gap between understanding customers and taking the actions that make customer relationships extraordinary.“Customers are in charge today,” said Phil Winters. “They’re hyper-connected, informed by countless communication channels, and their expectations are sky-high. Our i2i Customer Journey Workshop series will show attendees how to map their customer journey from the customer’s point of view, and learn to apply their understanding of each individual-to-individual—i2i—connection to transform their business, one customer at a time.”As part of SugarCRM’s “reimagined” vision of CRM, the company is challenging organizations to see themselves from the customer’s point of view and develop a comprehensive map of the customer journey – from awareness and consideration, to purchase, satisfaction, retention, and advocacy. Workshop attendees will learn from internationally known author of Customer IMPACT Agenda, Phil Winters, how to map the journey and identify the individuals involved along the way – on the supplier’s side as well as the customer’s side. By identifying the key points of engagement along the way – the i2i Connections — attendees learn how to build an actionable journey map that dramatically enhances business performance, customer engagement and satisfaction.Winters has helped more than 300 organizations, including Amazon, Deutsche Telekom, Panasonic and Tripadvisor reorient their businesses based on a deeper understanding of their customers.