Description
Thought leaders agree that an effective customer relationship management CRM solution must be both analytic and operational in nature. It must not only support your customer interactions, but also help you learn more about your customers-what they want and how well you are serving them. A complete CRM solution also provides a true understanding of customer profitability, enabling you to plan and monitor results. By integrating enterprisewide information about customer behavior, business operations, and profitability, Oracle's PeopleSoft Customer Scorecard provides a framework by which you can strategize, plan, and measure marketing, sales, and support activities to drive profitable long-term customer relationships.