Description
IBM DemandTec Promotion Optimization is designed to enable retailers to optimize offers and placement to execute more effective and profitable promotion plans. DemandTec Promotion Optimization is part of End-to-End Promotion Management, a comprehensive solution for managing virtually the entire promotions process, from collaborative promotion planning and deal management to in-flight and post-event analysis. DemandTec Promotion Optimization uses advanced consumer demand management science to help retailers develop promotional offers and placement that maximize the total store impact across categories.