Description
SAP is making a push to unite the back office and the front office with three new SAP Hybris products for customer relationship management (CRM). The software brings outmoded CRM technologies into the new world of digital connectedness, according to the company."Our view is that CRM, in the traditional sense, will no longer support the requirements of today's enterprise," said Brian Walker, SAP's chief strategy officer. "Today, they have to be omnichannel; they have to be able to serve customers across any number of different channels, incorporating the Web and mobile through what would be traditionally called CRM tools. But today, those can no longer be isolated."