Description
Adobe unveiled a new social graphics app today called Adobe Post, which now joins an expanding suite of applications aimed at encouraging mobile creativity, including Adobe Slate, Adobe Voice, and several others. However, unlike many apps in Adobe’s lineup, Post is not only targeted at professionals, but instead wants to make it easy for anyone to turn their photos and text into “beautifully designed graphics,” the company says, then share them on social networks like Twitter, Facebook, Instagram, and Pinterest.The idea that graphic design is a skill set that can be democratized if only users were given the right tools is a growing trend. For example, Canva provides online and mobile apps that help anyone creative banners, ads, blog post graphics, handouts, and more using a simple editor.Similarly, Adobe Post is straightforward to use, though it leverages concepts from Adobe’s pro tools like Photoshop and InDesign like the ability to layer images with text and filters. However, doing so in Post is only a matter of tapping a few buttons.On the app’s home screen, you’re able to browse through a curated selection of pre-made templates designed for social sharing to get started with your creation. You can then add typography to your images, or select from one of Adobe Post’s “Design Filters.” The company explains that while Instagram popularized the concept of filtering photos, Adobe Post’s filters are a combination of a photo filter, typography, layout, and colors which basically transform your image with just a tap.