Description
Kapost, the Marketing Content Engine for the world’s top marketers, unveiled the new Kapost Insights dashboard, enabling marketers to measure and optimize every asset, campaign and channel. Using a simple, intuitive interface, Kapost provides a complete view of an organization’s content lifecycle – from tracking content production cycles to measuring the total reach, leads and revenue attributed to every asset.“It’s no secret that for B2B marketers, tracking inbound traffic and form submits isn’t an adequate model for measuring the effectiveness of their content,” said Toby Murdock, founder and CEO of Kapost. “Kapost Insights gives you a detailed look of what content is moving buyers through the sales and marketing pipeline, what bottlenecks are slowing down your production, and how internal teams are using that content.Our mission is to provide the most comprehensive dashboard for measuring content available, delivering insights – not just analytics.”