Description
Vision Critical today launched the next generation of Sparq, a cloud-based customer intelligence platform that enables companies to make confident decisions at the speed of business by engaging their customers for ongoing insight through secure, online Insight Communities. The next generation of Sparq features an updated user interface and an array of new capabilities that allow companies to better understand customer motivations, preferences, and needs over time. Sparq’s easy to administer tools, templates, and enhanced targeting capabilities allow users to ask the right questions to the right customers at the right time. In conjunction with the evolution of its customer intelligence platform, Vision Critical also is releasing its first mobile application, Engage, making it simple and convenient for companies to gather in-the-moment intelligence from their customers. Companies can deploy their customer communities in fourteen languages, providing global customer insight. High performing global companies including Adobe, DEWALT, and Univision Communications Inc., credit their Vision Critical Insight Communities with helping engage their customers for vital insight into important business decisions.