Description
Speaking directly to each individual customer is the key to successful marketing. IBM Campaign, formerly Unica Campaign, allows you to target thousands — or millions — of individuals with just the right message. With IBM’s campaign management solution, you can quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline. IBM Campaign’s integration with IBM Digital Analytics allows cross-channel, multi-wave marketing campaigns to make easy use of digital behavior data to improve campaign targeting and relevance.