Description
With IBM PredictiveInsight, formerly Unica PredictiveInsight, marketers are empowered to build predictive models on their own, without the help of analytical specialists, so they can improve the results of all their marketing programs. IBM PredictiveInsight gives marketing users the power to determine the most effective customer segmentation methods, which customers are most likely to respond, customer lifetime value, and the best cross-sell opportunities for each customer. IBM PredictiveInsight contains powerful predictive modeling features designed for use by marketing business users, not trained statisticians.