Description
IBM AdTarget, formerly Coremetrics AdTarget, leverages granular visitor activities captured by IBM Digital Analytics to enable delivery of highly relevant display ads and increase visitor reacquisition rates. IBM AdTarget clients increase reach by placing relevant ads before larger, better-segmented audiences faster. They minimize marketing costs by leveraging lower cost channels to reacquire registered visitors. Partner integrations eliminate typical site tagging obstacles and IBM Digital Analytics provides powerful attribution capabilities to track how well ads drive website conversions.