Description
IBM Digital Analytics Multichannel, formerly Coremetrics Multichannel Analytics, extends the value of the IBM Digital Marketing Optimization Suite by completing the picture of visitors’ digital journeys with data pertaining to their offline behavior. IBM Digital Analytics Multichannel has a flexible and open architecture that can help users extend analytics and IBM LIVE Profiles with offline data as required. Once IBM LIVE Profiles has been enhanced with the additional insights from offline data, the sharper focus can help automate more timely and relevant digital marketing.