Description
SilverpopTM, a leading provider of digital marketing software that enables personalized customer experiences, today announces the launch of new solutions designed to bring advanced marketing automation capabilities to the ecommerce space. With this new approach of delivering industry-specific, packaged solutions, Silverpop will help these clients deliver highly tailored experiences across the customer lifecycle, measure engagement and spend and drive revenue in a way that is easier, more efficient and more cost effective than ever. These solutions also give marketers unprecedented insight about their customers and the revenue performance of their campaigns. “Most marketers aren’t asking for specific features, they need help solving business problems and they want the path to success to be as convenient as possible,” said Bill Nussey, CEO of Silverpop. “With these new solutions, retail and ecommerce marketers can come to us with a challenge and we can help them make a positive impact more quickly and easily than any other approach in the market today. These solutions are focused on outcomes and we are looking forward to seeing them improve results for an already very successful segment of our customer base.”