Description
Today Zipari, a healthcare software startup disrupting the insurance and benefits market announced its latest offering, Scout: Provider Search, a healthcare facility search engine that rolls industry data, analytics and cloud-based technology into an easy-to-use web application. As part of Zipari’s enterprise suite of healthcare consumer apps, it seamlessly integrates with the company’s first-of-its-kind CX Customer Experience platform launched earlier this year.Scout Provider Search allows health insurance carriers to offer consumers an easy, personalized experience when searching for doctors and medical facilities. Scout’s game-changing, mobile-first technology replaces existing legacy doctor searches that were never designed for the consumer market. Zipari’s solution pays for itself by generating leads from consumer prospects, and guiding prospective buyers to Ashop and buy insurance. The net is a modern consumer-friendly product that pays for itself with new customer acquisition.In 2014, the Zipari founding team identified a major gap between the quality and type of experiences consumers demanded from brands in the retail space and those they could expect in the health insurance market. Unlike user-friendly sites like Amazon, the health insurance market wasn’t tailored to be consumer-facing at all, hence health insurance has long maintained very low customer satisfaction, and brand loyalty is nearly a foreign concept. This problem became especially rampant after the Affordable Care Act or 2013 caused payers and employers to shift much of the burden of cost onto the healthcare consumer. Seeing as there is a huge surge of consumers actively participating in the healthcare decision making process—it’s estimated that they will decide over $650 billion of health insurance buying decisions by 2018—Zipari decided to create a solution: Scout.