Description
IBM DemandTec Promotion Planning provides a flexible, configurable, centralized planning environment for merchants to plan and manage all the details about their promotional offers. Promotion Planning is a key element of the rest of the End-to-End Promotion Management Solution. It is a foundational element for event execution through IBM DemandTec Promotion Execution, and for forecasting with IBM DemandTec Promotion Optimization. Moreover, for retailers using IBM DemandTec Deal Management, offers submitted by the vendor, along with all the associated details, automatically surface as a promotion in Promotion Planning.