Description
TagMan introduced the industry’s first Tag Management System TMS in 2007 to reduce the effort, resources, and time dedicated to adding, editing and removing the increasing quantity and complexity of JavaScript tags used on websites for e-commerce, web analytics and digital marketing initiatives. Early on, companies like Air New Zealand, Vodafone, Virgin Atlantic, Boden, and Laura Ashley relied on TagMan to simplify marketing technology and campaign roll-outs, take control of tagging processes and to improve website performance.