Description
NetBase the leading social business platform, today announced the results of an in-depth study of social media perceptions of the world’s most recognized luxury brands.
The study shows the upward and downward movement of many familiar high-end European names, from Chanel to Rolex to Mercedes-Benz, with Louis Vuitton holding steady in the top spot, and Prada and Rolex showing the biggest drops in the top 10. But the study also shows Apple a consumer electronics manufacturer moving rapidly into the #2 position worldwide, with a stunning 194% increase in social media mentions and consumers declaring it a luxury brand in the study period. Perhaps most noteworthy is that Apple is the only US brand in the global top 10.
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