Description
Maxymiser Funky Pigeon engages with Maxymiser to develop an online optimization and personalization roadmap to improve conversion and customer experience across desktop and mobile.
Funky Pigeon, a UK leading personalized greetings cards and gifts supplier, has engaged in a partnership with Maxymiser, the global leader in unified customer experience optimization, to enhance its customers’ cross-channel experience, increasing conversion rates, overall basket value, and customer engagement.Funky Pigeon will deploy an optimization and personalization roadmap with Maxymiser, in order to drive better engagement across its product portfolio and understand its customers’ online behavior. According to Richard Pepper, Business Unit Director at Funky Pigeon, optimization is a key component in informing Funky Pigeon’s overall ecommerce strategy.
“Optimizing the website is not just about offering different products; it’s about knowing which questions to ask so as to achieve optimal results. We want to identify which types of products we should offer customers first and what engages our customers the most, and Maxymiser allows us to not only answer these questions, but respond to them.
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